Free tool
UTM link generator for campaigns
Fill a few fields, copy the link, and use it in ads, email, or on a QR code: so you know where each customer came from.
Your link
Golden rule
Always use the same names: “facebook”, not “Facebook” or “fb”. Otherwise reports show them as three different sources.
In short
What each field means
Source and medium
Source is where someone came from (facebook, google, newsletter). Medium is how they came (paid ad, email, QR). These two matter most.
Campaign
The campaign name for the ad, e.g. “spring-2026”. Use it to compare campaigns on real revenue.
Term and content
Optional. Term is the keyword (search ads). Content distinguishes variants of the same ad (video-1, image-2).
Links are only half the story
RIVIL CRM remembers each visitor’s first and last source and shows which campaigns bring revenue, not just clicks.