Free calculator
ROAS and cost per lead calculator
Enter one campaign's numbers and see right away whether the ads pay for themselves. Nothing is saved.
Result
Enter spend, leads, customers, and revenue, and the result appears here.
ROAS (revenue per dollar spent)
Cost per lead
Lead to customer conversion
Cost per customer
Profit after ads
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In short
What the numbers mean
CPL
Cost per lead: what each inquiry costs you. Useful, but it says nothing about lead quality.
ROAS
Revenue brought in for each dollar spent on ads. A ROAS of 4 means $4 collected for every $1 invested.
Profit margin
Not all revenue is profit. With margin filled in, you see whether you are ahead or behind after ad cost.
To calculate it, you need to know what each campaign brought in
RIVIL CRM ties source and campaign to every lead and payment collected, so ROAS shows up on its own, not from spreadsheets.