Glossary
What is Funnel?
sales funnel
A funnel is the stages a lead passes through until they become a customer, for example: new, contacted, meeting, proposal sent, contract signed.
Example
At an agency: new lead, call made, meeting booked, proposal sent, contract signed. At a clinic the stages differ. Each company shapes its funnel to match how it sells.
Why it matters
You see where people stall. If many reach “proposal sent” but few reach “contract,” the issue is likely the offer: not the ads. A clear funnel also shows what each rep has in progress.