Practical ideas for running a simpler business
No jargon, no fluff. Topics we see often with the companies we talk to: how you keep track, where customers come from, and how to cut manual work.
ERP or CRM: which fits you, and when you need both
Two acronyms you hear everywhere, rarely explained plainly. What each does, which to pick first, and how to tell them apart without a brochure.
How to choose an ERP for a small company: 7 questions for the vendor
Demos all look great. Seven questions that reveal what is hiding behind them, and answers that should worry you.
From Excel to a system without blocking the business
Moving from spreadsheets does not have to be a huge project. What to import first, what to leave for later, and the traps that cost the most.
What happens to a lead after the form (and where it gets lost)
From ad click to first call, a lead passes through several hands. Almost every handoff is a place it can disappear. Let's count them.
UTM URLs explained: how to see which ad brought the customer
Five tags on a link tell you where each customer came from. How to write them, where to use them, and mistakes that ruin your data.
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